Green Fingers at Woolrich in Milan

Urban Jungle Bloggers - Green Fingers plant shop at Woolrich in Milan #urbanjunglebloggers

If you have been interested in plants for a while, it’s nearly impossible that you never heard of Satoshi Kawamoto, the Japanese plant artist and creative director behind Green Fingers. Satie San, as he is called by his friends and loved ones, has a unique way of working with greenery, which he explores in the several books that he wrote about plants and styling. He also decorated many shops and department shops around the world, always focusing on making greenery a natural and familiar presence of the surroundings. His style is very recognizable, with a hint of wabi-sabi, lots of natural textures like wood stumps, driftwood, dried mosses, and vintage furniture.

At the end of 2017, well known outdoor brand Woolrich opened their new Milan flagship store of 650m2 where they sell their full collection of outdoor fashion. The flagship store also houses an Extreme Weather Experience room (where you can try the Woolrich outdoor wear) and in the back of the shop, you’ll find a wonderful green plant shop with a small mini garden terrace: Green Fingers.

Urban Jungle Bloggers - Green Fingers plant shop at Woolrich in Milan #urbanjunglebloggers

It’s not just a few cacti here and there, but a true experience of style. Tall Euphorbia and hanging Lepismium Bolivianum plants grow side by side, among flea-market-sourced accessories, Japanese-made housewares, dried greenery and flower wreaths, and some trinkets designed by Satoshi Kawamoto himself. “People who are not interested in plants but who are interested in looking for clothes, may end up buying plants,” And the opposite is true as well “people who are looking for plants may end up buying some well designed Woolrich clothing.”

Urban Jungle Bloggers - Green Fingers plant shop at Woolrich in Milan #urbanjunglebloggersWhat makes the Green Fingers shop in Milan different from other plant shops is Satoshi Kawamoto’s signature styling: the styling of the plant around the shop is not glossy and sleek, but lived-in, earthy and a true feast for the eyes. The diversity of plants, the different textures and shapes, in combination with vintage plant pots, ceramic bowls; terracotta planters and dried leaves and flowers make that you discover something new in every corner.

Green Fingers offers plants for any budget, for people with or without* so-called green fingers:
* Just a little side note: we don’t believe in having green fingers, or a black thumb. If you are willing to invest a little bit of TLC (time, love and care) into your new green friend(s), and if you do your homework, you can have a healthy and thriving jungle at home. More about that in our Urban Jungle book,
Urban Jungle Bloggers - Green Fingers plant shop at Woolrich in Milan #urbanjunglebloggers

Would you rather pick a small Crassula ovata (Jade plant), a spiky cactus plant in a small ceramic planter or one of the many different species of Sansevieria?Urban Jungle Bloggers - Green Fingers plant shop at Woolrich in Milan #urbanjunglebloggers Isn’t this the coolest DJ-booth ever?Urban Jungle Bloggers - Green Fingers plant shop at Woolrich in Milan #urbanjunglebloggersWabi-sabi with Tillandsia airplants in a wooden apothecary cabinet. If you have read our Urban Jungle book, you may recognize this idea from Pepper’s beautiful green home! Urban Jungle Bloggers - Green Fingers plant shop at Woolrich in Milan #urbanjunglebloggers

“The garden was not built in a day”. These words are tattoed on Satie San’s arm and represent the need for patience when growing something truly inspiring. You can find the text also on T-shirts in the shop. Or rather go for the “Grow Damn It”-shirt if you are still learning about growth and patience *wink wink*. Satoshi Kawamoto’s books about styling and plants are also available:Urban Jungle Bloggers - Green Fingers plant shop at Woolrich in Milan #urbanjunglebloggersUrban Jungle Bloggers - Green Fingers plant shop at Woolrich in Milan #urbanjunglebloggers

Green Fingers shop in Woolrich Flagship Store Milano
Corso Venezia 3, 20121 Milano MI, Italy
Open Monday through Friday 10am – 7pm, Saturday 10am – 8pm, Sunday 11am – 7pm

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